I watched Jamie Oliver's Food Revolution last night. I think his approach was wrong. What kid would pick baked chicken over pizza? Why didn't he just "healthify" the pizza. Perhaps side by side, the children would have been more willing to try the healthier version. I guess it couldn't become a series if he was the winner during the first show.
I have to agree that the USDA requirements are messed up but he should have known what they were when he planned his meal. I suppose, that just wouldn't have made for good TV.